Aug 23, 2012 10:14AM

Alexa Chung is Starting a Fashion Label

...and she's actually designing the clothes herself.
Alexa wearing Prada in the latest issue of Numero

Alexa Chung, whose legs are apparently too skinny, is starting her own fashion label. She confirmed the news in the latest issue of Numero Tokyo, saying, "In this current era of celebrity no one believes you actually design the stuff anyway, even though I sketch everything myself. So if it sucks I can say I had nothing to do with it, and if it's really good I can say 'Here are the drawings, it's all my own work!'" 

Could her new venture be even cooler than Chloë Sevigny for Opening Ceremony? Given her good taste, perhaps Alexa's label will become one of the more respected celebrity/designer crossovers, up there with that of the Olsens. Hopefully Alexa's will have a slightly lower price point than The Row, though — none of this $39,000 backpack bullshit.