Jan 14, 2015 9:55AM

See The New Marc By Marc Jacobs SS15 Campaign For Which Models Were Cast By An Instagram Hashtag

Internet so hot right now.

After 70,000 people entered the first Marc by Marc Jacobs #castmemarc Instagram campaign he decided to do it again. The shots have been released and, once again, attempts to tackle questions like What is cool? What is Internet? Answers include cultural diversity, colourful hair, #nomakeup and hair flicks as demonstrated by the images shot by David Sims and styled by Katie Grand.

Creative Director Katie Hillier and Design Director Luella Bartley, who gave the label a sweet refresh when they came on board last year, were responsible for casting the campaign via the #castmemarc hashtag. An international response is reflected in the final selection which feature representatives from Lagos, Russia, Korea and the US. The models are also cool people that do things, eg. fairy-floss haired Eun Bi (@uniccfun) is a fashion designer and Nadia (@skinnykatwoman) organises music festivals. Most importantly these real ppl live up to the Marc Jacobs instagram bio, "Slightly bohemian, a little off color." 

Model: @skinnycatwoman
Followers: 5391
Bio: Nadia ナディア | Singapore | Co-organizer of pop-up music fest @super0sg 17th Jan 2015 | New face of Marc by Marc Jacobs SS15

Model: @aaronwhitty
Followers: 524
Bio: Aaron Whitty Current Marc Jacobs COVER GIRL | EMBRACE IT OR DIE | AWXX | Graphic Designer | Art LOVER | Happy | Lucky

Model: @uniccfun
Followers: 1651
Bio: Eun Bi Fashion designer YOUFUN CEO

Model: @lindseylee
Followers: 2973
Bio: [emojis]

Model: @ana_viktoria
Followers: 348
Bio: The Äna- Born in the 90s & aspiring clothing hanger ...

Model: @flightz_canon_fashion
Followers: 1497
Bio: Toks Adewetan Eye Photography #eye_photography Model/Photographer Toks.Adewetan@gmail.com Vegetarian/Raw/ Natural/Organic/Nigerian

Model: @sirdigbychickencaeser
Followers: 491
Bio: MacKenzie Adventure!

See the full campaign over at @marcjacobsintl.

Lucy Jones