Oct 07, 2011 12:00AM

The Feeling Records Exclusive Burberry Track

And an almost-naked Rosie Huntington-Whiteley stars in clip.

If you thought Burberry just made some of the best trench coats, scarves, and other luxury plaid apparel in the world - think again. With Christopher Bailey at the helm, Burberry is synonymous with technology. To take the words out of the man's mouth, "We are now as much a media-content company as we are a design company, because it's all part of the overall experience." This is why Burberry's Sydney flagship store is full of iPads and LED flatscreens, why you can watch their runway shows live via their website, and why they've developed clever (and highly addictive) social media projects like Art of the Trench.

The brand has also dabbled in making musical content, teaming up with Razorlight for a Christmas e-card, and a number of up-and-coming British bands (Misty Miller, Wolf Gang and One Night Only) for Burberry Acoustic. Now, the label's collaborated with The Feeling to release a single. 'Rose (Unplugged at Abbey Road for Burberry Body)' was recorded exclusively at the iconic Abbey Road studios in London earlier this year. The song provides the soundtrack for the new Burberry Body TV campaign. Directed by Bailey and filmed by Mario Testino, the clip stars British actress and all-round babe Rosie Huntington-Whiteley wearing nothing but a rose-gold satin trench coat and the scent. Sensual. Watch it below: