Exclusive: Emma Mulholland SS12/13

Officially proving that not all fashion films need necessarily be shot in slow-motion black and white, Emma Mulholland has just unleashed her Spring Summer collection with a short film, As Bad As I Guana Be, and the whole shebang is majorly ballin'. Shot by Alex Goddard, the film not only showcases another colourful, rebellious collection from the consistently whimsical designer, but also the talents of a winning creative team. Special mention to the Sound Designer Sam Vine, for supplying a soundtrack full of the kind of action sound effects and beats typically reserved for epic martial arts movies.

The similarity doesn't end there either, as our Iguana-personified protagonist goes head to head with her (presumably evil, but equally hot) arch nemesis, who wants to have it out with her, via a game of b'ball. The collection brims with nods to sportswear of all persuasions; from retro-looking baseball jackets, sequin-encrusted ice skater-esque minis, to the good old sports bra. If Australian designers had a street cred olympics, Mulholland would be taking home the gold.

Director: Alex Goddard
Producer: Byron Spencer
Lighting Director: Joel Burrows

Sound Designer/ Music: Sam Vine
Stylist: Paul Bui
Assistants: Mitchal McClennan and Sam Armstron


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