Aug 24, 2017 7:09AM

Watch Madonna's Daughter Lourdes Groove In The New MadeMe x X-Girl Campaign

Ray of light.
Kim Gordon's cult 90s label for cool chicks has only continued to get cooler since MadeMe's Erin Magee has been designing. This collection is a huge high five to the labels archives, and it features Madonna's perf little ray of light Lourdes in its campaign.
The collection is has a decent workwear vibe about it, but stays in a cool street wear lane. It's totally 90s, but it doesn't feel stale at all. Slim-cut logo tees feature heavily, as well as sporty zip up jackets, sunset stripes, and an orange mechanic-style shirt that is outta control. 
Accompanying the campaign images is a video, shot and directed by Lourdes' best mate Samuel E. Puglia. So cool! Lourdes shows off her dancing skills for the first time (on record) since enrolling at the Purchase College Dance Conservatory. And, damn she good.
Photos: Mayan Toledano for X-Girl

Hayley Morgan